Are we experiencing the end of fashion seasons?

-SEASON OR MOOD-

Why we always like the new season shelf better

than the rest of the clothes hanging in a store?

Who hasn't bought something new season during sales?

I believe that seasons are more a state of mind than a seasonal theme, which is why at Bobo's we launched our My Mom Forest Collection in the middle of August. So that those who are constantly eager to see new things can get their hands on shoes inspired by autumn, but perfect for any season.

WHAT THE BOOKS SAY

The fashion industry divides the year into two seasons: spring/summer and autumn/winter. Autumn/winter collections are presented in February and will arrive in stores at the end of August. Spring/summer collections are presented in September and will arrive in stores in February. As Christian Dior said, "Summer is dreamed of in winter, and vice versa."

This calendar seems to be becoming obsolete, and as my admired Eugenia de la Torriente says in her latest Editor's Letter in the August issue of VOGUE : ' The fact that the globe seems to have shrunk and that time zones are no longer walls contributes to the dissolution of traditional seasons and concepts under review such as seasonal clothing .'

If we add to this that clients no longer want to wait so long to wear the latest thing, that trips allow us to change the climate in just 8 hours and that we increasingly obtain information on what is being worn faster thanks to the Internet, we could affirm that today fashion is more linked to mood than anything else.

In the late 80s , Cruise Collections emerged , designed for upper-class individuals who, escaping the cold, chose cruises to warmer climates as their holiday destination each winter. Today, they serve to fill the gap between seasons because, in reality, they no longer exist as such.

Concepts like pre-fall have also become commonplace; it's not just a collection between summer and autumn, but one of the most impactful collections that most influences what will be in style the following season. Like our My Mom Forest Collection , a breath of fresh air in the middle of August, inspired by the colors of autumn forests, but perfect for any season.

– CARMINE: Leaves that are dyed red.
– PETROL: Greens that fade away little by little.
– SMOKE: The powdery shine of bark, stones and paths.
– VIOLET: That halo that envelops everything when the cold starts.

That is why I firmly believe that today collections are no longer governed by the weather but by mood. Are you in the mood to wear a little piece of autumn in the middle of summer?
I already have mine!